Business Optimization, Consultancy &
Cost-effective Solutions...
Databazaar’s interactive division, once focused singularly as an internal agency, is now actively pursuing select clients for its proven, results driven online marketing. Over the years, we have honed our craft in SEO (search engine optimization), SEM (search engine marketing) and ad networks, all the while refining our capabilities in site navigation as well as conversion optimization.
As we now open our doors to outside clients, we offer the best in breed tools from companies like Coremetrics, Omniture, Webtrends, Unica, Exact Target and Responsys alongside top talent in analysis, keyword management, site usability and creative services.
Analytics Implementation
Our technical engineers will set up the analytics software and work with your developer(s) to ensure tags are integrated correctly to capture, track and analyze campaign data.
Competitive Intelligence
This service tracks which websites are referring visitors to client competitors and where those competitors are advertising across the web.
User Behavior Analysis
This includes tracking specific actions that each customer or prospect takes upon visiting the Client website from receiving an email to making a purchase.
Multivariate Testing
Utilized in conjunction with email marketing and website architecture, multivariate testing and A/B testing are the processes of comparing different layouts and calls-to-action by measuring click-through rates and conversions.
CRM Integration
Integration of web leads and customers into Client's chosen CRM platform is an important task that requires a knowledgeable engineering team. Databazaar spearheads this process, which is a key step towards closing the sales loop.
Our services include:
- Keyword management, recommendations, budgeting, purchasing and accountability
- Site optimization
- Site design and optimization
- Ad network management
- Creative services
- Shopping cart / booking engine optimization
- A/B and multivariate testing
- Landing page optimization
- Lead generation optimization
- Integration with internal and external tools – CRM, CMS, etc.
Please contact us today to speak to a representative about ways in which we can help you to increase your online business.
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